A long term client at Designition; Glasses Complete sell prescription glasses online and approached us to transform their simple E-commerce site to an all-singing shopping experience which would hold up against the market leader; Glasses Direct.
I wireframed user-journeys though a series of complex interactions, and was able to refine these when building the final website though prototyping different implementations.
The core experience is faceted navigation for frames; enabling users to refine their selection as they browse, whilst keeping a pick up and play element.
I'm very proud of my work refining the customisation of frames process which is both powerful and smooth and almost completely error proof. In particular I was able to work in an additional requirement for multiple colour tints on frames in a way that looks like it was always meant to be that way.
The site was a commercial success and is maintains that performance several years later with minimal updates.